Capstone Marketing — Free Tools

Know Your Numbers Before You Spend

Calculators

Industries

100%

Free

Four free calculators to plan smarter campaigns, forecast real returns, and make every marketing dollar count.

Marketing ROI Forecaster

Enter your monthly budget by channel to project expected returns based on real industry benchmarks.

Your Business

Industry

Avg. Deal / Order Value

Customer Lifetime (months)

Monthly Budget by Channel

Google / Search Ads

Meta / Social Ads

SEO / Content Marketing

Display / Programmatic

Projected Monthly Performance

Total Spend

—

Est. Revenue

—

Net Return

—

Blended ROAS

—

New Customers

—

Est. LTV Generated

—

Enter your budget above to see projected returns.

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These projections use industry averages. Our team builds tailored channel plans specific to your business goals and market.

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Lead Generation Planner

Work backwards from your revenue goal to find exactly how many leads you need and what they'll cost.

Revenue Goal

Monthly Revenue Target

Avg. Deal / Sale Value

Funnel Conversion Rates

Lead → Qualified40%

Qualified → Proposal50%

Proposal → Close30%

Cost Estimates

Cost Per Lead (CPL)

Sales Team Cost / Month

Lead Funnel Requirements

Leads Needed

—

raw / month

MQLs Required

—

qualified

Proposals to Send

—

SQLs

Deals to Close

—

to hit target

Total Lead Budget

—

mktg spend

Revenue Per Lead

—

avg. value

Adjust the sliders above to see your funnel requirements.

Optimize Your Lead Funnel

We specialize in reducing CPL while increasing close rates. Let Capstone build a lead system that actually works.

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Customer Acquisition Cost Analyzer

Compare your CAC per channel against customer lifetime value to find your most efficient spend.

Customer Lifetime Value

Avg. First Purchase

Monthly Recurring Value

Customer Lifespan (mo.)

Channel Spend & Customers Acquired

Channel

Monthly Spend

Customers Acquired

CAC

Channel Performance Ranking

Fill in your channel data above to see a performance comparison.

Reallocate Budget for Better ROI

Once you know which channels win, we'll help you scale them and eliminate the waste.

Build My Optimal Channel Mix

Campaign Break-Even Calculator

Find the minimum conversion rate your campaign needs to be profitable — before you commit the budget.

Campaign Details

Total Campaign Budget

Revenue Per Conversion

Cost of Goods / Delivery

Estimated Impressions

Funnel Rates

Click-Through Rate2.5%

Landing Page CVR3.0%

Target Profit Margin20%

Break-Even Analysis

Break-Even Conversions

—

needed

Min. CVR Required

—

of landing visitors

Projected Conversions

—

at current rates

Projected Net Profit

—

after spend & COGS

Revenue for Target Margin

—

needed

Campaign Verdict

—

Adjust your inputs above to see if this campaign pencils out.

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We run pre-launch viability checks on every campaign we manage. Let's make sure yours will convert.

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All projections are estimates based on industry benchmarks. Actual results will vary. Not financial advice.
A free tool from Capstone Marketing — Shreveport, LA & Tyler, TX · Contact Us · (318) 529-6111

Free Calculators

Website Design

SEO Strategies and Techniques

Social Media Management

Digital Paid Ads

Google Business Profile

Website Design

SEO Strategies and Techniques

Social Media Management

Digital Paid Ads

Google Business Profile

Know Your Numbers Before You Spend

Want a Custom Strategy?

Optimize Your Lead Funnel

Reallocate Budget for Better ROI

Launch Campaigns That Actually Win

Experience You Can Trust

Strategic Marketing That Delivers Results

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