We deliver results that our clients can see.

At Capstone Marketing, we focus on providing exceptional Digital Advertising services which exceed our clients’ needs. We’re different from other marketing companies who make promises they can’t keep – we deliver results that our clients can see.

With our proven track record of success, you can trust us to help you grow your business online. We’ll work with you to create a custom digital advertising campaign that targets your ideal customers and helps you achieve your goals.

Contact us today!

How Does a Company Determine How to Charge for SEO?

The cost of SEO services for a small to medium-sized business can vary depending on several factors, including the scope of the project, the competitiveness of the industry, and the level of expertise required. Here are some common pricing models and their average costs:

Monthly Subscription

Many SEO agencies, like Capstone Marketing, offer monthly subscription packages. (Click the monthly subscription link for a cost calculator) The cost typically ranges from $500 to $5,000 per month, depending on the services provided and the size and industry of the business. Small businesses may fall toward the lower end of this range, while medium-sized businesses may require more comprehensive strategies and investment. If you have a highly competitive industry such as legal work, you could be a smaller business, but the competition is high, and you would fall towards the higher end of this amount. In the Shreveport & Bossier City market as well as East Texas, we find that businesses should be around $1,500 per month to have a comprehensive SEO plan. The legal market falls closer to a starting investment of $3,000 per month to have an effective plan.

Hourly Rates

Some SEO professionals charge an hourly rate for their services. Hourly rates can vary widely, but they often range from $75 to $200 per hour. The total cost will depend on the number of hours required for the project and the complexity of the SEO work. At Capstone Marketing we do not recommend this model. This can be very complicated to track, and SEO should be done each day, week, & month.

Project-Based Pricing

For specific SEO projects, such as website audits, keyword research, or content optimization, SEO providers may offer project-based pricing. The cost will depend on the scope and requirements of the project, but it can range from a few hundred dollars to several thousand dollars.

It’s important to note that these figures are rough estimates and can vary significantly depending on various factors. It’s recommended to thoroughly research and evaluate SEO service providers, considering their track record, experience, and the value they can bring to your business. Additionally, investing in SEO should be viewed as a long-term strategy rather than a one-time expense, as ongoing efforts are typically required to maintain and improve search rankings over time. We offer 2 different types of complimentary reports. Click here to get your instant report or schedule a meeting with us to get a more robust report of your business.

What can determine the cost difference between Digital Agencies?

The cost of SEO services can vary among different companies due to several factors. Here are some reasons why some SEO companies may charge higher prices compared to others:


Companies with a proven track record of delivering successful results and possessing extensive industry experience often command higher prices. These companies may have a team of seasoned professionals who specialize in various aspects of SEO and can provide a higher level of expertise and strategic planning.

Types of Services Offered

SEO companies that offer a comprehensive suite of services beyond basic optimization, such as content creation, link building, technical SEO, conversion rate optimization, and ongoing monitoring, may charge more for their comprehensive packages. The broader range of services provided can contribute to better overall results and a higher price point. Neil Patel, a Digital Marketing guru, offers some advice on what types of services you need in his blog, How to Choose a Digital Marketing Agency.


Established SEO companies with a strong reputation in the industry and a portfolio of successful clients may charge higher prices based on their brand value. These companies often have a higher demand for their services, allowing them to set premium pricing.


SEO campaigns can vary greatly depending on the specific needs and goals of a business. Companies that offer highly customized strategies tailored to individual clients may charge higher prices to account for the additional time, research, and resources required to develop and execute these specialized campaigns.


SEO companies that invest in advanced tools, software, and resources to conduct in-depth research, analysis, and tracking may factor these costs into their pricing. These tools can enhance the effectiveness and efficiency of SEO campaigns, but they come with associated expenses.


Companies that provide regular updates, detailed reporting, and ongoing customer support throughout the SEO process may charge higher prices. The level of customer service and transparency provided can contribute to the perceived value of their services.

Remember, while cost is an important factor to consider, it’s equally essential to evaluate the expertise, track record, and reputation of an SEO company before deciding. Consider your business’s specific needs and goals and choose a provider who can deliver the best value and results within your budget.

Looking for an advertising company that will help you dominate your competition? Look no further!

At Capstone Marketing, we believe in using the latest and greatest digital advertising techniques to help our clients succeed. We know and understand what it takes to run and create a successful campaign and is here to help you reach your goals.

Our experts are passionate about helping businesses grow. We want to see you succeed and do everything in our power to make that happen. With Capstone Marketing on your side, you can be sure your competition won’t stand a chance.

Contact us for a free consultation!