Learn More About Paid Advertising & What To Expect

Are you a business owner looking to expand your online presence and attract more customers? In today’s digital age, paid advertising is a powerful tool to boost your business visibility and drive potential customers to your doorstep. In this blog post, we’ll explore three popular paid advertising strategies – Local Service Ads (LSA), Pay-Per-Click (PPC) Ads, and Display Ads – and shed light on their typical costs and management fees. Let’s dive in!

Local Service Ads (LSA): Bringing Customers to Your Doorstep

Local Service Ads are the perfect solution for local businesses, such as plumbers, electricians, and locksmiths. These ads appear at the top of Google search results, making it easy for potential customers to find your services.

Image of the location of Local Service Ads within a Google webpageLocal Service Ads operate on a pay-per-lead basis. The cost per lead varies based on your industry and location, ranging from $5 to $100 per lead. Any good marketing company can give you an estimate of what you should be spending in this area. LSAs can have recorded calls so that you can request a refund on that cost if you receive a lead that is not in your designated Google category.

Not all categories have Local Service Ads as an option, and at least 3 companies must be actively advertising for them to appear on Google.

Most digital marketing agencies charge a management fee of 10% to 25% of your monthly ad spend. This is for their expertise in managing your program and making any necessary changes required during your program. It is wise not to attempt any paid advertising yourself. Marketing experts can know what works and what is not without wasting money. Call your local marketing company in Shreveport, LA, for an estimate. These ads can be turned off quickly if you find it not a good strategy. Always ask your digital marketer what their agreements are for any paid advertising programs.

Local Service Ads are highly effective in driving local leads, making them an excellent choice for businesses aiming to increase their customer base within a specific area.

Pay-Per-Click (PPC) Ads: Instant Traffic, Tangible Results

PPC advertising allows businesses to bid on keywords relevant to their products or services. When someone searches for those keywords, your ad appears at the top of the search results, and you pay a fee only when the ad is clicked. Agencies typically can turn these ads on and off within 30 days. A typical timeframe to see the value and work any kinks out is 90 days. If you cancel before then, you do not have a complete picture of the importance of these ads. You should always use a landing page for these ads so that potential customers can see everything they need to decide to call or email your business quickly. If the company you are working with does not use a landing page outside of your website, you should consider your ads with another company. Many factors go into how well your ads perform. This is known as your quality score. The better your score, the lower your ad cost per click, and the higher your ad will go on the page.

Google page on the location of where PPC is located within the page

The average cost per click (CPC) varies widely based on the industry, ranging from $1 to $2 for less competitive sectors and $50+ for highly competitive ones. PPC management fees typically range from 10% to 25% of your monthly ad spend. This fee covers campaign setup, keyword research, ad creation, and ongoing optimization. Pay-per-click campaigns also offer flexibility for the days you want to run your ads and when. This flexibility allows you to cater your ads to your user’s activity.

PPC ads offer instant visibility and measurable results. They are an excellent choice for businesses seeking immediate traffic and conversions. These should not be used as your sole marketing strategy. Once these ads are turned off, your leads can dry up fast. Always use any paid advertising with other marketing efforts.


Incorporating Local Service Ads, PPC, and Display Ads into your marketing strategy can significantly impact your business growth. When executed strategically and managed effectively, these paid advertising methods can generate qualified leads, enhance brand visibility, and boost revenue. If you’re ready to take your business to the next level, investing in paid advertising is the way to go.

Ready to get started? Contact our expert team at Capstone Marketing or call us at (318) 529-6111 to discuss a personalized paid advertising strategy tailored to your business needs. Let’s turn clicks into customers and transform your business into a thriving one.